Our mission
To donate 50% of all our profits to help solve the UK dog rescue crisis
The number of unwanted and abandoned dogs is increasing rapidly, leaving UK rescue centres overwhelmed and underfunded.
As we grow with your help, we can help solve this
How our donations will help change lives
We work with UK rescue centres to understand where they need help the most.
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Behaviour and training support
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Building more kennelling blocks
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Improving existing kennelling
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Creating a bigger foster network
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Hiring and training more staff
Sustainability
We’ll always do our best for dogs and the planet
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Manufacturing
All our ingredients are responsibly sourced, and our products are produced using 100% certified green energy from wind, solar and hydropower.
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Packaging
We’ve done our research and are using the most sustainable and easy to recycle packaging that’s available today. That’s still the humble old tin and cardboard boxes.